How to submit work based and other marketing assignments   How to pass your marketing exams the guide to becoming a successful marketing student  
 
Book: How to Pass Your Marketing Exams
Book: The Project
Gary Davies - Books and Publishing Section
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      Book: How to Pass Your Marketing Exams Book: Gary Davies - Books and Publishing Section Return to Main Homepage

Gary Davies author of How to pass your marketing exams tips advice guidance especially for students of marketing certificate diploma modules and professional qualifications
An extract from the contents list of 'How to Pass Your Marketing Exams' is shown below.

CHAPTER OUTLINE

CHAPTER 1. How to use this book

CHAPTER 2. Courses and study methods

CHAPTER 3. Study planning

CHAPTER 4. Effective studying

CHAPTER 5. Exam preparation

CHAPTER 6. In the exam

CHAPTER 7. Answer planning

CHAPTER 8. Case studies and assignments

CHAPTER 9. Report writing

CHAPTER 10. Sample exam questions

CHAPTER 11. Submission procedure

CHAPTER 12. Instructional words

Appendix 1 - Key marketing models

Appendix 2 - Key marketing topics

To download an extract from the book click here.

How

How to pass an exam

How to study

How to manage time

How to analyse an exam question

How to plan an answer

How to draw an answer planning diagram

How to draw a spider diagram

How to write an exam answer

How to structure an exam answer

How to present an exam answer

How to write a report

How to structure a report

How to present a report

The main sections of a report

How to write an exam answer in report format

How to select a study centre

How to select a marketing course

How to gain high marks in exams

How to pass a marketing exam

How to present and submit coursework

How to handle exam case studies

How to impress the examiner or marker

How to interpret the command or instructional words used in exams

Chartered Institute of Marketing

CIM Professional Certificate

CIM Professional Diploma

CIPS IFS CIB Degree in Marketing

 

My new book How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student (Feb 2011) ISBN: 978-0-9567934-0-9 is now available. To read more about the book click here. To download an extract from the book click here.

How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student (Feb 2011) ISBN: 978-0-9567934-0-9

How to Pass Your Marketing Exams:The Guide to Becoming a Successful Marketing Student

 

 

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Book Review
“This excellent book would be of major use to students studying for a range of marketing examinations and assessments.It is easy to read and has excellent suggestions. It should help them make a sensible choice about what to study, where and how. The section on instructional words will help students understand exactly what they are being asked to do and remove one of the major reasons why students fail assessments – not understanding the question! Reading this book should be an essential element of course selection and examination preparation.”
Professor Keith Fletcher MA PhD FRSA FCIM
Director of Education
The Chartered Institute of Marketing

Description
This unique book is the product of more than 20 years research and almost 40 years of successful practical experience in the field.

How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student was written especially for existing and potential students of marketing. Readers are provided with clear and valuable guidance on how to plan and manage their own study programme. Students are also introduced to a range of tried, tested and effective examination and assignment preparation techniques.

This book was developed specifically for students who are currently studying, or planning to study marketing at intermediate level. That means if your aim is to gain a formal marketing qualification, such as a professional marketing certificate, professional marketing diploma or any similar certified or professional marketing qualification, this book has been written for you.

The material has also been designed to meet the needs of students who may be required to study a single marketing module that forms an optional or mandatory component of a non-marketing specialised professional qualification, such as a purchasing, banking, media or hospitality and tourism diploma. This guide can be used effectively in conjunction with any form of delivery programme, including traditional face-to-face classes and intensive residential workshops, or any type of open, flexible, distance or online learning system.

Students enrolled and supported at accredited study centres and also independent marketing students who plan to undertake their studies on a totally self-directed learning basis are equally likely to find the guidance and advice in this book invaluable.

Anyone who is studying for a marketing-related qualification such as e-marketing, marketing in hospitality and tourism, marketing communications, advertising or public relations is also likely to appreciate the numerous study, assignment preparation and examination tips.

In addition to highlighting the indispensable study skills and examination techniques that will enable students to achieve success in their marketing exams, this publication also incorporates a range of marketing exam style questions. These sample questions are specifically designed to provide readers with the opportunity to test their marketing knowledge and practice their question analysis, answer planning and writing skills.

If they wish, readers may submit their completed answers for professional marking and feedback. The marking is undertaken by an experienced and qualified marketing examiner and the answers are returned to the student, together with some appropriate and constructive feedback.

To remind students of the important marketing issues and to assist readers with their research, the key marketing models and topics are listed in the appendices at the end of the book.

Take a look at the chapter outline on the left and email books@garydavies.com for an update or for any information about the book.

How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student ISBN: 978-0-9567934-0-9