|
|
|||
 |
|
|
 |
 |
 |
 |
 |
 |
 |
 |
|||
|
||||||
|
CHAPTER 1. How to use this book CHAPTER 2. Courses and study methods CHAPTER 3. Study planning CHAPTER 4. Effective studying CHAPTER 5. Exam preparation CHAPTER 6. In the exam CHAPTER 7. Answer planning CHAPTER 8. Case studies and assignments CHAPTER 9. Report writing CHAPTER 10. Sample exam questions CHAPTER
11. Submission procedure To download an extract from the book click here.
How to pass an exam How to study How to manage time How to analyse an exam question How to plan an answer How to draw an answer planning diagram How to draw a spider diagram How to write an exam answer How to structure an exam answer How to present an exam answer How to write a report How to structure a report How to present a report The main sections of a report How to write an exam answer in report format How to select a study centre How to select a marketing course How to gain high marks in exams How to pass a marketing exam How to present and submit coursework How to handle exam case studies How to impress the examiner or marker How to interpret the command or instructional words used in exams Chartered Institute of Marketing CIM Professional Certificate CIM Professional Diploma CIPS IFS CIB Degree in Marketing |
|
My new book How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student (Feb 2011) ISBN: 978-0-9567934-0-9 is now available. To read more about the book click here. To download an extract from the book click here. To order this unique and highly recommended book just click on the 'Buy Now' button below. Your order will then be dispatched to you within 2 working days (subject to holiday periods etc). PLEASE NOTE ORDERS RECEIVED BETWEEN 21st OCTOBER & 30th OCTOBER WILL BE DISPATCHED FROM 31st OCTOBER 2011 How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student (Feb 2011) ISBN: 978-0-9567934-0-9 Book
Review Description How to
Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing
Student was written especially for existing and potential students
of marketing. Readers are provided with clear and valuable guidance on
how to plan and manage their own study programme. Students are also introduced
to a range of tried, tested and effective examination and assignment preparation
techniques. This book was developed specifically for students who are currently studying, or planning to study marketing at intermediate level. That means if your aim is to gain a formal marketing qualification, such as a professional marketing certificate, professional marketing diploma or any similar certified or professional marketing qualification, this book has been written for you. The material
has also been designed to meet the needs of students who may be required
to study a single marketing module that forms an optional or mandatory
component of a non-marketing specialised professional qualification, such
as a purchasing, banking, media or hospitality and tourism diploma. This
guide can be used effectively in conjunction with any form of delivery
programme, including traditional face-to-face classes and intensive residential
workshops, or any type of open, flexible, distance or online learning
system. Students enrolled and supported at accredited study centres and also independent marketing students who plan to undertake their studies on a totally self-directed learning basis are equally likely to find the guidance and advice in this book invaluable. Anyone
who is studying for a marketing-related qualification such as e-marketing,
marketing in hospitality and tourism, marketing communications, advertising
or public relations is also likely to appreciate the numerous study, assignment
preparation and examination tips. In addition to highlighting the indispensable study skills and examination techniques that will enable students to achieve success in their marketing exams, this publication also incorporates a range of marketing exam style questions. These sample questions are specifically designed to provide readers with the opportunity to test their marketing knowledge and practice their question analysis, answer planning and writing skills. If they
wish, readers may submit their completed answers for professional marking
and feedback. The marking is undertaken by an experienced and qualified
marketing examiner and the answers are returned to the student, together
with some appropriate and constructive feedback. To remind
students of the important marketing issues and to assist readers with
their research, the key marketing models and topics are listed in the
appendices at the end of the book. Take a look at the chapter outline on the left and email books@garydavies.com for an update or for any information about the book. How to Pass Your Marketing Exams: The Guide to Becoming a Successful Marketing Student ISBN: 978-0-9567934-0-9 |
