 |
 |
 |
 |
 |
|
|
|
|||||||
  |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
 |
|
||||||
 |
|
I write books, articles, promotional and web-related content and a wide range of study-related materials including textbooks and workbooks. Brief details of my latest book 'How to Pass Your Marketing Exams' can be found below. More information about this unique new book is located in the publishing and book section here.
In 2008 I was commissioned by the ifs School of Finance (UK Chartered Institute of Bankers) to write the 2 stages of the course textbook for the 'Customers and their Needs' module for the ifs Professional Diploma in Financial Services Management.
Customers
and their Needs (2008) |
|
I write on various subjects for a range of clients that operate in the education and training sector. My specialist subject areas include sales, marketing, management, business communications and the Internet. Client organisations include the major qualification awarding bodies and educational institutions, such as the Institute of Financial Services (ifs School of FInance) and the UK Chartered Institute of Marketing. Click here to view and download one of my recent articles on 'Brands and Branding'. I have also been commissioned to write books, distance learning packages and other learning materials by major publishers such as FT Knowledge (the Financial Times/Pearson Group) and Worldwide Learning (The News International Group). A
brief description of some of my other published works from the year 2000
is provided below.
Some additional information on some of the publications If you need assistance with the writing or production of any of the following - please get in touch:
|
