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My authoring
and writing ranges from producing advertising copy to authoring textbooks
and workbooks.
I write
on various subjects including financial services, communications, marketing,
management and the Internet, for a diverse range of clients including
the major awarding bodies and educational institutions such as the Institute
of Financial Services and the Chartered Institute of Marketing.
I have
been commissioned to write books, distance learning packages and other
learing materials by major publishers such as FT
Knowledge (the Financial
Times/Pearson Group) and Worldwide Learning (The News
International Group).
A brief
description of some of my published works is provided below.
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Customer Communications
(2000)
Chartered Institute
of Marketing Certificate
Publisher: FT Knowledge
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Managing Markets
(2001)
MBA Level Marketing
University of Reading
Publisher: FT Knowledge
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Sport Means
Business
Sport and football
based marketing communications case studies
(pending)
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E-commerce,
Technology and Infrastructures (2002)
'Websites' module
for MA in E-commerce
Publisher: Institute of Financial Services
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Marketing (2003)
Post Graduate
Management Diploma
Publisher: Worldwide Learning
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Marketing Across
Cultures(2003)
Post Graduate
Management Diploma
Publisher: Worldwide Learning
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Some additional information
on some of the publications
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Customer Communications
ISBN 07446 01487
Published by FT Knowledge (Financial Times Group/Pearson)
A 298 page workbook
and distance learning package commissioned by FT Knowledge to cover
the syllabus of the UK Chartered Institute of Marketing Certificate
subject 'Customer Communications'.
A fully illustrated
comprehensive learning package incorporating theoretical diagrams,
charts, practical case studies, sample questions and model answers.
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Managing Markets
ISBN 07446 0278
5
Published by FT Knowledge (Financial Times Group/Pearson)
A 172 page MBA
workbook commissioned by FT Knowledge on behalf of the University
of Reading, to cover the 'Managing Markets' module of the Masters
in Business Adminstration Programme.
The publication
aims to develop an understanding of Strategic Marketing and also
the critical analysis skills of MBA students, in order to broaden
their knowledge of the strategic and managerial issues of concern
in the changing market environment.
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If
you need assistance with the writing or production of any of the following
- please get in touch:
- Advertising copy
- Books
- Business publications
- Case studies
- Educational
materials
- Leaflets
- Magazine articles
- Newsletters
- Newspaper articles
- Press releases
- Publicity materials
- Sport-related
articles & books
- Study texts
- Technical manuals
- Textbooks
- Training materials
- Travel articles
and reviews
- Website copy
- Workbooks
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